The four-color printing process is based on mixing pigments of the four following colors in order to make other colors: cyan, magenta, and yellow, plus black (abbreviated as "K" for "key"). Using black ink provides shadow detail and reduces the amount of the primary colors needed to print dark hues.
Full-color printing relies on qualities of color mixing and human color perception. It is the dominant method of printing that is capable of reproducing a full range of color, required for reproducing color photographs in newspapers, books and magazines.
We welcome any of your personally created artwork. In order to process your job more quickly, please adhere to the guidelines below:
Logos or Special artwork should be provided in the following:
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Formats: TIFF, JPEG or EPS (either PhotoShop or Illustrator)
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The Resolution of the file must be a minimum of 300 dpi.
Documents must include:
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All Pictures / Images used in document
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All Fonts used in document
Acceptable File Formats:
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Quark 5.0 or 6.0
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Adobe Illustrator - up to version CS4
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Adobe InDesign - up to version CS4
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Adobe PhotoShop - up to version CS4
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Adobe PDF
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Microsoft Office (Word, Publisher, PowerPoint and Excel)
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Logos or ClipArt placed in Microsoft Office documents need to be bundled with the document (sent to us) as well as the fonts used.
Acceptable File Size & Transfer Process:
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You may provide your files on CD, ZIP disc or USB Key.
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You may e-mail your file to us. The size limit for files e-mailed is 10mb.
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You may upload your file directly to our FTP site This has no size limit
The term bleed is used for all objects overlapping the border of your document.
In short, printers and monitors produce colors in different ways.
Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.


