What is the difference between process and Pantone colors?
Process color is a common shortened form of the term “four-color printing process.” Process color (and similar terms) refers both to a method of reproducing colored images on printing presses and to the specific ink colors used. Other ways of referring to this printing process include “four color,” “CMYK,” and “full color.”
The four-color printing process is based on mixing pigments of the four following colors in order to make other colors: cyan, magenta, and yellow, plus black. Using black ink provides shadow detail and reduces the amount of the primary colors needed to print dark hues.
Full-color printing relies on color mixing and human color perception. It is the dominant method of printing that is capable of reproducing a full range of color, required for reproducing color photographs in newspapers, books and magazines.
My image is less than 300 dpi resolution, can it still be printed?
Your image can still be printed at less than 300dpi, however the print quality will be sacrificed significantly. We recommend at least 300dpi to obtain the best print quality.
What file formats do you accept?
We welcome any of your personally created artwork. In order to process your job more quickly, please adhere to the guidelines below:
Logos or Special artwork should be provided in the following:
- Formats: TIFF, JPEG, AI or EPS (either Photoshop or Illustrator)
- The effective resolution of the file must be a minimum of 300 dpi.
Documents must include:
- All pictures / images used in document
- All fonts used in document
Acceptable File Formats:
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe PDF
- Microsoft Office (Word, Publisher, PowerPoint and Excel)
- Logos or ClipArt placed in Microsoft Office documents need to be bundled with the document (sent to us) as well as the fonts used.
Acceptable File Size & Transfer Process:
- You may provide your files on CD or USB Key.
- You may e-mail your file to us. The size limit for files e-mailed is 10mb.
- You may upload your file directly to our website. This has no size limit.
What is Bleed?
If any element on your document layout makes contact with the document border you will have to use bleed. The trick is to place the element so that it goes over the border where the document will be cropped after printing.
The term bleed is used for all objects overlapping the border of your document.
Why do the printed colors look different from the colors on my screen?
In short, printers and monitors produce colors in different ways.
Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.
What is a proof and why is it important that I look at it?
In printing terms, a proof is a one-off copy of your document after all modifications and printing setup processes have been completed. It is your last and best opportunity to make sure that the print job comes out the way you want. By carefully inspecting the proof, you can help us assure an accurate, flawless delivery of your print job on the first run.